Oprah Builds Own Network!
Mogul Oprah Winfrey is expanding her media network! She will launch OWN - the abbreviation for Oprah Winfrey Network - next year in a deal with the Discovery Channel which will beam programs into nearly 70 American million homes with cable and satellite. News of the deal was announced Tuesday, January 15. OWN will replace the existing Discovery Health network.
The announcement builds a media empire that already includes the top-rated TV talk show, a magazine, a satellite radio network, a Web site and TV movies made under her banner.
“This is an evolution of what I’ve been able to do every day,” Winfrey said. “I will now have the opportunity to do this 24 hours a day on a platform that goes on forever.”
Oprah will be chairwoman of the network, owned 50-50 by Discovery and her company, Harpo Productions Inc. In return for taking over a network already operated by Discovery, Winfrey gives half ownership of the Oprah.com Web site.
She envisions the programming dealing with issues such as money, health, weight, relationships and raising children. Some of the stable of in-house experts she uses on “Oprah” and the XM satellite radio station might be expected to contribute.
While Winfrey will be the face of the new network, she won’t have much of a presence, at least at first. She is under contract to continue on “Oprah” through May 2011, a deal which prohibits the use of reruns on her own network.
Discovery owns 13 networks in the United States, including Discovery, TLC and Animal Planet. Discovery Health is one of the least successful, and company President and CEO David Zaslav was looking for ideas about what to do with it when his wife handed him a copy of Oprah’s magazine.
He approached Winfrey about a partnership, coincidentally shortly after she had come upon an entry for her diary dated May 24, 1992, when she wrote about her idea for creating her own network.
Oprah is now weighing up the options whether to continue her daytime talk show on broadcast TV or do it for the cable network but is hoping to reach a deal to allow reruns on OWN. However, taking “Oprah” off broadcast TV could reduce its visibility and in turn make the cable network less valuable.
She now plans to consider her options and will soon decide whether to continue her syndicated show beyond 2011.
Posted by BlackMan at 14:11:34 on January 23rd, 2008 in Current
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